my beloved target has decided to repackage its own brand of household and personal care items, ditching its bullseye logo in favor of an arrow and the words "up and up" accompanied by a proliferation of images.
because it's not like the company had any equity in the bullseye logo. it's not like customers deliberately sought out products with the logo. and it's not like said customers will be some pissed when they spend 10 minutes hunting for the damn target sunscreen before realizing they've been staring at its new incarnation. no, that's won't happen.
oh wait...