we must never, ever make fun of the ipad again

granted, it's not the greatest product name. but it can't compete in the awfulness department with what i heard today on the radio. the announcer was talking about:

"the new barnes & noble nook e-book reader"

but what it sounded like was:

"the new barnes & noble nookie book reader"

did no one in their marketing department ever say this stuff out loud?