fun size

as i contemplate (eat) the leftover halloween candy, i wonder who the marketing genius is responsible for "fun size." it's not a puny offering, it's...fun size! i think when people say i'm short, from now on i'll say, "oh no, i'm fun size!"

reminds me of when my 8 oz yogurts mutated into 6 oz yogurts in 8 oz cups. the spin on that, according to the breathless copy on the package, was that it now had more room for me to personalize my yogurt with my favorite mix-ins!

sometimes i think marketing is designed to fun-sized our brains.